Client: SuccessFactors functions as an independent business unit within SAP, the market leader in enterprise application software. SAP SuccessFactors provides a leading cloud-based HCM Suite, which helps HR drive business execution with solutions that are complete, beautiful, and flexible enough to start anywhere– optimizing workforces today and preparing them for tomorrow. SAP SuccessFactors has more than 6,200 customers with 47 million subscription seats in more than 177 countries and in 37 languages.

Overview: Sales of this recruiting product were dropping and previous overambitious attempts to improve the product line were not successful. Job applicants were not happy with the lack of transparency once they applied for a position and application drop-off rates were high for some customers.

Solution: Reimagined the external career site by using a user-centered design approach and interviewed dozens of job seekers to understand specifically how they use an organization’s job search and filtering criteria. 

Sector: Technology